This review is from a household that runs over ten laundry loads per week. We have tried various "natural" laundry detergents with poor results, so it was back to the drawing board for us. And then we found this product.This detergent comes with no dyes or perfumes and works well on cold water. It is good for stain and odour elimination and colour stay is good too. Our laundry comes out clean with no observable difference against pricier/fancier products.There are multiple skin types in our household, including sensitive skin. Nobody has had any complaints or any type of adverse reaction to the detergent. We have used it on both whites and colours with great results.What's not to like? Buy with confidence.(I am giving it five starts but truly wish that Tide would be more open and descriptive about the ingredients, at least on their website. I understand that the list of ingredient in this type of product can be quite complex and lengthy, but Tide provides a list on their site for other products, so they should be able to do the same for this line. That is the only downside I can find to this product.)